Henrik is a director, photographer, award winning advertising creative and creative director.
He started his career as an art director and creative director in the advertising industry in the crazy mid 90´s, working for international advertising agencies like Leo Burnett, DDB, Bates and Loewe before he co-founded one of Scandinavias best advertising agencies, SMFB.
After about 15 years in the advertising business however he felt he’d accomplished his goals as an ad-man and went over to directing commercials around the globe.
When covid hit the world, Henrik took a natural pause from directing and traveling, and digged deep into his long time passion for photography. First to scratch his creative itch, but before long he picked up more and more work as a photographer.
In 2022 he and his old time friend and creative collaborator André Koot started their own creative hot shop, Sander Koot, giving clients and advertising agencies a helping hand.
Today Henrik is happily juggling the roles as director, photographer and creative, as one thing is feeding and broadening his knowledge and hunger for the others.